Historically, sponsored product ads have been highly effective as they are directly correlated to sales featuring strong buying intent, low barrier to entry, nominal capital expense, and easy attribution. Moreover, they've provided businesses with high conversion rates increasing their return on investment in advertising.
Things to Know: While Amazon Posts is new, there are still plenty of things that we do know about it. Perhaps the most important is that Posts are created and curated by the brand, but where they end up is up to Amazon. They haven’t told us how they choose where your post goes, just that their system places your post automatically according to your product and related products like it. You can create as many Posts as you want, and Amazon even encourages sellers who are participating in this new program to experiment with what they post. Each post will have an image chosen by the brand, the profile banner with the circular logo created during the profile creation process, and caption text that can include whatever the brand wants to include. This can be about the product or a call to action directing customers in a specific way. Amazon will automatically tag posts with what categories they feel are relevant. This gives shoppers yet another way to find products related to what they are looking for as clicking on a category will show them a list of all Posts in that category. Posting a lot and paying attention to which posts return the best metrics will help you leverage this new service. For now, it’s new and only some brands are involved. Now is your chance to take advantage of this and make your brand well known among the crowd.
Gradually Amazon is becoming its own search engine with more and more people directly coming to the eCommerce website instead of going through the route of Google search. That's why it's become increasingly significant for Amazon sellers to optimize their keywords to enhance their product rankings as well as conversion rates.
As you may already know, Amazon has now replaced Bid+ for Sponsored Products with a new and much more flexible Adjust Bids by Placement feature. Apart from the fixed and dynamic campaign options, Amazon is now enabling sellers to run sponsored products campaigns through Adjust Bids by Placement not only for the top of the search results but product page placements as well.
Inventory Performance Index, more commonly known as IPI, is a score determined by Amazon to evaluate the inventory performance of sellers. The range of scores is between 0 and 100. The objective of this score is to ensure that Amazon's warehouses aren't under or overstocked and are being used to store products that sell quickly. This allows Amazon to maximize its revenue per cubic feet.
Amazon is huge. It’s the third-biggest website in the US, according to Alexa.com (behind just Google and YouTube). Amazon has more than 300 million customers worldwide, and more than 90 million subscribed to Amazon Prime in the US.So you would think there’s no reason to help get customers to Amazon, right? Well, not necessarily. As a third-party seller, there are several reasons to drive your own traffic to Amazon.
While Amazon is an incredible gateway for sellers and brands in terms of sheer volume of sales and brand exposure, the logistics of selling successfully can often become a drain on any company.
If you have yet to try an Amazon repricer to help price your products competitively, this is the article for you. Here are the five most common reasons faced by Amazon sellers without an Amazon repricer.
This blog post is based on tremendous amounts of campaigns that are managed via our system and on my experience, and the rest of our amazing team's. I highly recommend reading these posts and sharing them with friends who trade or plan to trade on Amazon.